Identifix Supports Christian Brothers Automotive Through Exclusive Use of Direct-Hit Diagnostic & Repair Solution

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Christian Brothers Automotive, one of the nation's largest automotive repair franchise groups, announced that they will exclusively use Direct-Hit, from Identifix, Inc., a Solera Holdings, Inc. (Solera) company. Identifix is the automotive industry's largest, most reliable online database of continually updated and experience-based service, maintenance and repair information. Identifix Direct-Hit combines the power of the industry's largest database of experience-based confirmed fixes with Original Equipment Manufacturer (OEM) repair and service information. The platform covers repair procedures for 98% of the vehicles in operation today to provide the most comprehensive and quickest fix repair information services solution in the automotive care industry.

Direct-Hit is currently used in more than 58,000 auto shops and by approximately 300,000 automotive service professionals. Christian Brothers Automotive will offer, promote, train, and support the technology in all 182 locations across the country. As the sole provider of diagnostic and repair solutions, Direct-Hit software will allow every vehicle that visits a Christian Brothers Automotive to be diagnosed and repaired faster, making the shop more efficient and providing better customer service through accurate repairs.

"We are delighted for Christian Brothers Automotive to expand our Direct-Hit product to their franchises as we share a similar mission of creating an uncommon customer service experience driven by a desire to do the repair properly and accurately the first time," said Cristopher Hollingsworth, General Manager of Global SMR & Enterprise Solutions at Solera.

Through Direct-Hit, technicians and shop owners across the franchise group network will enjoy the world's largest confirmed fix database of over 1,500,000 confirmed fixes along with comprehensive OEM information covering more than 98% of vehicles, full color wiring diagrams, and more.

About Solera Founded and continuously led by inventor and entrepreneur Tony Aquila, Solera is a global leader in digital technologies that manage and protect life's most important assets: our cars, homes and identities. Today, Solera processes over 340 million digital transactions annually for approximately 235,000 partners and customers in nearly 90 countries. For more information, please visit

About Identifix, Inc. Identifix was founded in 1987 and is headquartered in Roseville, Minnesota, with additional locations in California, Utah and Texas. Identifix serves more than 300,000 automotive technicians and shop owners in the United States, Canada and Latin America through its online Direct-Hit® system, Repair Hotline service and Direct-Shop® shop management system. Identifix, Inc. is a subsidiary of Solera Holdings, Inc. For more information, please visit

About Christian Brothers Automotive Christian Brothers Automotive is one of the nation's leading automotive service and repair franchise systems, with more than 180 locations in 26 states. Founder and CEO Mark Carr opened the first location in Houston in 1982 with the goal of running an automotive repair facility based on honesty, integrity and exceptional customer service. All locations seek to provide car repairs in a timely and trustworthy manner, embracing an "open shop" policy designed to give customers the information they need to navigate repair-related decisions with confidence—ultimately putting them in the driver's seat of their service experience. Christian Brothers Automotive began selling franchises in 1996 and is growing at a pace of 15 to 20 stores annually. To learn more or find a store near you, visit

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