Valvoline Instant Oil Change Franchisee to hit $100k Donation with Sales of Pink Wiper Blades
October Sales of Pink Wipers to benefit the National Breast Cancer Foundation
Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil Change℠ is once again raising funds and increasing awareness for National Breast Cancer Foundation, Inc.® (NBCF). Throughout the month of October a portion of the sales of pink wipers will be donated to NBCF. The wipers are available at over 175 participating Valvoline Instant Oil Change locations in 10 states.
Now in its seventh year, the campaign has raised more than $86,000 for NBCF and is hoping to reach a $100,000 milestone this year.
"The blades allow individuals who have been affected or know someone affected by breast cancer to show their support" states Don Smith, founder and CEO of Henley Enterprises, Inc.
The blades come in both traditional black with a small pink ribbon and full pink for those who wish to make a bolder statement. They fit 98% of cars, trucks, and SUVs manufactured after 2003.
Customers who have purchased their pink wipers can enter a photo of their car with the new wipers for a chance to win a year of free oil changes. Visit the Pink My Ride photo contest and Speedy the Dog's Facebook page for more information.
The blades are only sold at participating service centers. Visit VIOCPink.com for a list of stores and #WipeOutBreastCancer to follow the campaign.
About Valvoline™ Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, the company's heritage spans over 150 years, during which it has developed powerful brand recognition across multiple product and service channels. Valvoline ranks as the No. 3 passenger car motor oil brand in the DIY market by volume. It also operates and franchises the No. 2 quick-lube chain by number of stores in the United States with more than 1,150 Valvoline Instant Oil ChangeSM centers and the No. 3 quick-lube chain by number of stores in Canada with more than 70 Great Canadian Oil Change locations. It also markets Valvoline lubricants and automotive chemicals, including the new Valvoline™ Modern Engine Full Synthetic Motor Oil, which is specifically engineered to protect against carbon build-up in Gasoline Direct Injection (GDI), turbo and other engines manufactured since 2012; Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles; Valvoline Synthetic motor oil; and Zerex™ antifreeze. To learn more, visit http://www.valvoline.com.
™ Trademark, Valvoline or its subsidiaries, registered in various countries ℠ Service mark, Valvoline or its subsidiaries, registered in various countries
About Henley Enterprises, Inc. Founded in 1989, Henley Enterprises, Inc. is the largest Valvoline Instant Oil Change franchisee. They operate more than 175 service centers in 10 states including: California, Delaware, Florida, Massachusetts, Maryland, New Hampshire, New Jersey, Pennsylvania, Rhode Island and Virginia.
About National Breast Cancer Foundation, Inc.® Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator's highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit http://www.nbcf.org.