Social Media Stars EricTheCarGuy and Charles the Humble Mechanic to Support MAHLE Service Solutions Products
MAHLE Service Solutions has announced that it will be working with auto repair experts Eric “TheCarGuy” Cook and Charles Sanville, better known as “The Humble Mechanic” to serve as new brand ambassadors for the division. Cook and Sanville will be formally introduced to the industry at AAPEX 2018 in Las Vegas where they will make appearances, demonstrate products and participate in events on behalf of MAHLE Service Solutions. Throughout the year the pair will represent the division’s shop equipment to the automotive aftermarket.
Cook is known for his expertise in auto repair and video production. Cook started “EricTheCarGuy” in 2009 with the intent of helping do it yourself (DIY) consumers solve their auto repair issues through instructional videos. He has produced numerous videos on air conditioning (A/C) recharge and fluid flushes. Cook has almost 1.3 million followers on various social media platforms, including YouTube, Facebook, Instagram and Twitter. Cook is a graduate of Rosedale Technical Institute and an ASE certified master technician in 2012 and 2016.
Sanville is a former technician who currently works full-time as a podcaster and YouTube host as the “Humble Mechanic” which is a five-day a week video show. Topics on the show include how parts fail, tool and product reviews, understanding vehicle warranties, and how to become a better technician. Sanville is an ASE certified master technician with a passion for fixing cars, and helping people understand their cars. Like Cook, Sanville has more than 375,000 social media followers through YouTube, Facebook, Instagram and Twitter. Sanville attended Universal Technical Institute in Glendale Heights, Illinois.
“Since the launch of our tool and equipment division nearly five years ago, we have worked hard to build brand recognition in the automotive aftermarket,” said Rich Wolf, Head of Aftermarket (NA), MAHLE Service Solutions. “Both Eric and Charles have loyal followings among millions of professional technicians and DIYers and we are pleased that they will serve as brand ambassadors for our shop equipment.”
For more information about MAHLE Aftermarket Service Solutions, visit www.servicesolutions.mahle.com.
About MAHLE MAHLE is a leading international development partner and supplier to the automotive industry as well as a pioneer for the mobility of the future. The group’s product portfolio addresses all the crucial issues relating to the powertrain and air conditioning technology—both for drives with combustion engines and for e-mobility. In 2017, the group generated sales of approximately EUR 12.8 billion with around 78,000 employees and is represented in more than 30 countries with 170 production locations.
About MAHLE Aftermarket MAHLE Aftermarket, the business unit specializing in spare parts, uses the expertise from the series production of original equipment in its automotive aftermarket product range, and supplies trade, repair shop and engine repair partners. MAHLE Aftermarket is represented at 22 locations and other sales offices worldwide, with 1,555 employees. In 2016, the business unit achieved a global sales volume of EUR 899 million (USD 946 million).
About MAHLE Service Solutions MAHLE Aftermarket Inc., Service Solutions division specializes in the development, manufacturing and distribution of automotive services, tools and maintenance equipment, including vehicle diagnostics, air conditioning service, fluid exchange, nitrogen tire inflation systems, and hydraulic and pneumatic lift equipment. Formerly known as RTI Technologies, MAHLE Service Solutions continues its legacy of building shop equipment for the most stringent OEM and aftermarket needs. Along with this expertise, MAHLE Service Solutions combines the know-how of MAHLE Behr with automotive thermal management and MAHLE Powertrain with automotive test systems. Each of these three entities have more than 25 years of R&D and technology deployment experience providing advanced solutions for OE manufacturers.
In addition to the high-quality products offered through its Service Solutions division, MAHLE Aftermarket provides a comprehensive and well-developed service network to ensure quick and professional technical support and training for repair shops. For more information about MAHLE Aftermarket Service Solutions, visit http://www.servicesolutions.mahle.com/.