Forward Lift Celebrates 50th Anniversary in 2018

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Lift manufacturer helps shops maximize space, productivity

Forward Lift, a leading manufacturer of light-duty and heavy-duty vehicle lifts, is marking its 50th anniversary in 2018. As part of the celebration, the brand is rolling out an updated logo and new product-focused advertising and social media campaigns.

“Many shop owners face challenges like limited floor space and limited budgets,” says John Uhl, director, light-duty product manager for Forward Lift parent company Vehicle Service Group. “Forward Lift provides a range of vehicle lifts with the features shops of any size need, along with consistent quality and support at a fair price. Offering reliable equipment takes the risk out of purchasing a lift, allowing our customers to focus on taking care of their customers.”

Since 1968, independent shops, dealers, hobbyists and truck repair facilities have relied on Forward Lift for car and truck lifts to meet their every need. The current line-up includes two-post, four-post, low/mid-rise, scissor, motorcycle and mobile column lifts. Customers not only get affordable lifts that can handle a variety of jobs, but also the peace of mind that comes from knowing the product is backed by a trusted network of local distributors and installers who ensure customers receive the right product for the application. Forward’s factory-trained installers, inspectors and service providers protect customers’ long-term investments.

For more information about the full line of Forward Lift products, visit, contact your local Forward Lift distributor or call (800) 423-1722. Forward Lift is active on Facebook,, and Twitter,

About Forward Lift Forward Lift, established in 1968, is celebrating its 50th anniversary in 2018. Forward Lift is a leading manufacturer of vehicle lifts for a wide range of customers, including independent repair shops, car dealers, body shops, national accounts, vehicle enthusiasts, hobbyists and heavy-duty truck maintenance facilities. Its products are available from local distributors and leading national parts suppliers.

Forward Lift is a Vehicle Service Group (VSG) brand. VSG is a strong, diverse and dynamic global leader in the vehicle service industry. It comprises 13 major vehicle lifting and collision repair brands: Rotary®, Chief®, Forward, Direct-Lift®, Hanmecson®, Ravaglioli, Revolution®, Elektron, Blitz, Nogra, Butler, Space and Sirio. With its American headquarters in Madison, Indiana, VSG has operations worldwide, including ISO 9001-certified manufacturing centers in the U.S., Europe and Asia.

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