Bridgestone Retail Operations Earns National Excellence in Training Award

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Tech Foundations Workshop Honored by ASE Training Managers Council

Bridgestone Retail Operations, LLC (BSRO), which operates the largest network of company-owned automotive service centers in the world, received the prestigious National Excellence in Training Award for its "BSRO Tech Foundations Workshop." BSRO, a subsidiary of Bridgestone Americas, is one of only three organizations in the transportation industry honored in 2018 for educational excellence by the ASE Training Managers Council (ATMC). The award reception was held at the Venetian Hotel-Sands Expo Center in Las Vegas on Oct. 31, 2018.

"By equipping and empowering our employees to deliver best-in-class service across our 2,220 stores, the BSRO Tech Foundations Workshop supports our vision to be the most trusted provider of tire and automotive service in every neighborhood we serve," said Joe Venezia, president, BSRO. "Investing in our employees is integral to providing quality service to our customers. Since the launch in 2016, we have held more than 750 workshops and educated more than 8,600 employees. Over that time, we saw a significant reduction in employee turnover and work-related injuries, which had a positive impact on the overall customer experience."

The week-long workshop was developed to onboard and educate all newly hired BSRO vehicle service employees. Each instructor-led segment is followed by hands-on activities in a shop equipped with state-of-the-art technology to allow students to immediately apply what they learn. Training topics include tire knowledge, fluid services, conducting vehicle inspections, proper equipment and systems usage, following standard operating procedures for various automotive services and learning how to practice Safety First, Always – the BSRO safety mission statement.

ATMC National Excellence in Training Awards submissions are judged by a panel of peers. A mean average of all judges' scores is used to determine the winners. The awards spotlight highly effective and innovative training programs and emphasize the importance of training to the success of the transportation industry.

About Bridgestone Retail Operations, LLC Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn., and operates the largest network of company-owned automotive service providers in the world — more than 2,220 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.

About the ASE Training Managers Council The ASE Training Managers Council (ATMC) is a non-profit organization dedicated to the advancement of training and professional development within the transportation service industry. A division of ASE (Automotive Service Excellence), the council helps members keep up with innovations in automotive training by facilitating interaction among its members and serves as a leadership forum for training professionals to promote world-class training standards in the automotive, heavy duty and related industries. For more information about ATMC, visit

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