Service First Opens First of 11 Centers in North Texas

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Service First Automotive Centers, a Caliber Collision Company, marks its entry in the North Texas market with the opening of its McKinney location, the first of 11 service centers as part of the company's rapid expansion plans in 2019.

The automotive repair and lube company's McKinney location joins seven existing centers in Houston. The 10,000 square-foot center at 2830 Virginia Pkwy will bring 30 jobs to the area and will be followed by five more locations in Plano, Carrollton, Ft. Worth and McKinney in the next three months with an anticipated six additional stores opening throughout the Metroplex by the end of 2019.

"We are excited to bring unparalleled customer service to the Dallas-Fort Worth Area and positively change the way customers think about their car service experience," said Nathan Pruski, Service First Automotive Centers co-founder. "Our business hallmark is a service-first attitude, transparency, expertise, and amenities that all combine to make you feel comfortable, empowered and satisfied."

Service First Automotive is celebrating the opening its McKinney-Virginia location with an offer of 25% off all oil changes and $25 off repairs of $250 or more beginning today through March 4.

Service First Automotive Centers offers an array of automotive services from routine maintenance to complex mechanical repair for all vehicle makes and models. The company differentiates itself with:

  • Free "digital inspections" performed by ASE-certified mechanics using state-of-the art equipment and technology with all services
  • Online advance scheduling for all services, including Service First's 30-Minute Oil Change Guarantee
  • Large indoor/enclosed kids play area, complimentary Starbucks coffee, an iPad bar, free Wi-Fi, complimentary shuttle service, pet friendly staff and more

"Equally important as our customer satisfaction and quality service is our commitment to the greater community," added Terral Hill, Service First Automotive Centers co-founder. Hill said the company will expand its athletic sponsorships and Humanitarian Scholarships to include graduating seniors from McKinney, McKinney Boyd and additional area high schools, and its "Wheels for Warriors" car donation program to deserving veterans.

About Service First Automotive Centers Service First Automotive Centers, a Caliber Collision Company, was founded to enrich the lives of others and change the image of the automotive repair industry. Service First is built on educating consumers by building trust through transparency, respecting its customers' time, and their choices. The new McKinney - Virginia store joins Service First's seven existing locations in the Houston area: Spring; Spring - Champions; The Woodlands - Creekside; West Woodlands - 1488; Cinco Ranch - S. Mason; Grand Oaks - Rayford and Cypress - Spring Cypress. Find additional information at

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