The fast lube and quick maintenance industry’s leading publication starts next chapter in storied, 33-year history
National Oil & Lube News (NOLN), the leading publication for the fast lube and quick maintenance industry, announced Wednesday that is has joined 10 Missions Media, paving the way for NOLN to expand and enhance the value it provides its readership.
“This is an exciting next step in the evolution of our brand,” NOLN chief operating officer Ragan Holt said. “We’ve spent the last 30-plus years firmly establishing ourselves as a resource to those operating quick lube and maintenance businesses. By joining 10 Missions Media and its impressive portfolio of publications, we’ll be able to build on our legacy, enhance our offerings and bring to market new and exciting products that will allow us to be successful for years to come.”
10 Missions Media acquired NOLN in a deal that closed February 1. NOLN joins a lineup of 10 Missions Media publications that includes FenderBender, Ratchet+Wrench, FIXED, and MWACA Magazine.
“With the reputation and esteem that National Oil & Lube News has built over the years, we couldn’t be more excited to add the brand and its people to our team,” 10 Missions Media vice president and publisher Chris Messer said. “NOLN is a natural fit with our brands, and we plan to carry on its legacy in this industry while providing new opportunities for growth.”
NOLN is the fast lube and quick maintenance industry’s oldest and largest trade publication. Started in 1986 by Steve Hurt (a former fast lube owner) and David Arrington, NOLN has grown and evolved right alongside the industry. NOLN’s aim is to help fast lube and quick maintenance operators with every facet of their businesses, from operations to technical issues, providing everything from technical tips, recall announcements and service guides to articles on handling customer complaints, building brands and making businesses the best they can be.
“Readers of NOLN can expect to see the same quality content the publication has produced for years; that’s never going to change,” 10 Missions vice president of content and events Bryce Evans said. “With additional resources put into NOLN, we hope to build on the publication’s reputation and enhance the reader experience by offering new, exciting products that will reach our audience in new ways.”
About 10 Missions Media 10 Missions Media LLC is the leading progressive media company serving the automotive aftermarket with premier brands such as FenderBender, Ratchet+Wrench, FIXED, and MWACA Magazine that reach a combined audience of more than 200,000 automotive business leaders. Through its magazines, websites, events, mobile content, newsletters, videos and podcasts, 10 Missions Media aims to provide the highest quality experience for the individuals and businesses it serves. For more information on the company’s award-winning content and products, visit fenderbender.com, ratchetandwrench.com, fixedopsbusiness.com and noln.net.
