Valvoline First Quarter Expansion

April 1, 2019

Valvoline’s first quarter brought progress toward 2019 expansion goals.

Valvoline’s first quarter brought progress toward 2019 expansion goals. January and February included seven new shop openings, but March saw even more action with 8 new shop openings and an acquisition that will add 12 more VIOC locations.

A second acquisition moves three shops from a franchisee to Valvoline’s company-owned network.

The latest openings include:

  • March 1 – New VIOC in Sandy, Utah, by franchisee Superior Lube
  • March 5 – Acquisition of 12 Terrible Herbst centers, to be rebranded as VIOC
  • March 5 – Acquisition of 3 franchised VIOC locations, added to the company-owned network
  • March 18 – Two new company-owned VIOCs in Houston, Texas
  • March 19 – New company-owned VIOC in Williamsburg, Virginia
  • March 21 – New VIOC in Milford, Deleware, by franchisee Henley Companies
  • March 25 – New VIOC in Fort Pierce, Florida, by franchisee Metrolube Companies
  • March 26 - New VIOC in Wichita, Kansas, by franchisee Westco Lube Inc.
  • March 27 - New company-owned VIOC in Jackson, Michigan

A core element of Valvoline's strategy is to accelerate the growth of its industry-leading quick-lube model, which is all about delivering a quick, easy and trusted experience for every customer, every day.