Petra Oil Launches New Digital Service Menu

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Aug. 21, 2019—Petra Oil Company announced a new digital service menu tool that's billed as a mobile-optimized program for service managers.

PetraSync is compatible with Android and iPad tablets, according to a press release. The package includes wireless and web-based applications designed to improve and expedite both the intake of service orders and the comprehensive accuracy of the inspection process.

To develop the most effective tool, Petra Oil went straight to the customer.

“Prior to software development, and with a focus on improving the customer experience and increasing efficiency and speed of service, we surveyed our dealer managers and asked them what they would like to see in a service lane tool,” said Arnold Gacita, Jr., national sales manager of Petra Oil, in the release.

With PetraSync, service advisors can quickly view customer in-dealership service history, access VIN specific OEM data, present pricing menus, perform digital walkaround inspections, present educational service videos and more.

The tool will also allow advisors to identify items needing repair, attach notes  to the RO, and email their parts department with an alert that a certain vehicle is in service and that specific parts will now be required to service that customer. In addition, to assist in managing the performance of the department, PetraSync tracks key performance indicators, including closing rates, usage rates, dollar volumes and the most popular types of services and packages.

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