10 Missions Media Launches Digital-Focused ADAPT Brand

Oct. 2, 2019

During the kick-off of the 2019 Ratchet+Wrench Management Conference, the Ratchet+Wrench team announced its new digital brand, ADAPT.

ST PAUL, MINN., Oct. 2, 2019—Ahead of the 2019 Ratchet+Wrench Management Conference, the Ratchet+Wrench team announced its new digital brand, ADAPT.

The digital-focused brand will cover the most impactful technology trends in the automotive industry—from the aftermarket perspective. It will deliver the information needed to "adapt" in a changing industry and thrive years ahead. Ratchet+Wrench magazine is a sibling publication of National Oil and Lube News, both of which are part of the 10 Missions Media network.

The ADAPT brand launched in conjunction with an ADAPT: OEM Repair Panel at the conference.