Purolator Wins Marketing Awards at AAPEX
LAS VEGAS, Nov. 6, 2019—Women in Auto Care gave three marketing and communications awards to Purolator for its marketing campaigns.
The awards were presented on Nov. 5 at AAPEX in Las Vegas, Nev. Purolator received the honors for three different ad campaigns for its PurolatorBOSS Premium Cabin Air Filters, according to a press release.
"With the launch of PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness, our goal was to educate and entertain a new, largely unfamiliar demographic comprised of mostly women on the importance of using a quality cabin air filters." said Tina Davis, senior marketing manager at MANN+HUMMEL Purolator Filters, in a press release. "We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry."
The three awards are Best 360° Marketing Campaign Award, Ad Campaign to Distribution/Retail Audience Award and the Packaging Award.