How I Did It: The Ideal Growth Strategy
Aug. 27, 2020—For a newer Jiffy Lube franchisee, Stonebriar Auto Services, they've ramped up their franchising since joining the Jiffy Lube family in June 2019. Now, they have seven different Jiffy Lube Multicare centers in five different markets around the United States. And within the next five years, Stonebriar is looking to open over 150 locations across the nation.
So, what's their growth strategy being in so many spread-out markets? Staff writer Abby Patterson talks with Steve Isom, Stonebriar's executive vice president, on managing these franchises [4:20], dealing with roadblocks [6:55], and advice on their overall strategy [11:56].