Sept. 13, 2021—To better assist shop owners with their business-building tactics National Oi has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

A 5-Step Guide to Writing Content That Achieves Your Marketing Goals — Inc. 

If you want to write content that makes an impact, start with these steps.

7 Ways to Market Your Business for Maximum Profit — Entrepreneur

A strong marketing game gives you an advantage over competitors and encourages customers to support you instead.

Should Your Company Implement a Vaccination Mandate? — Harvard Business Review  

Seven steps to help you decide.