FRAM recently announced it has extended its partnership with the Ultimate Fighting Championships (UFC) and signed two UFC athletes to sponsorship deals: former welterweight champion Johny “Big Rigg” Hendricks and lightweight contender Donald “Cowboy” Cerrone. The Team FRAM athletes will appear in future advertising and promotional campaigns for FRAM. In addition to signing Hendricks and Cerrone, FRAM will also support the UFC in 2015 through octagon signage in major fights and prominent advertising schedules on televised UFC fights and Mixed Martial Arts (MMA) websites.
“We’re excited to partner with these UFC athletes — their commitment and attitude in the Octagon make them the perfect extension of the ‘Do It Right’ mentality our filters and brand stand for at FRAM,” said Rich Fleming, vice president of sales and marketing for FRAM Filtration.
“When I step into the Octagon, I’m going out there to get the job done right so there aren’t any questions at the end of a fight,” Hendricks said. “I know what it takes to work on your own vehicle and that’s what I like about FRAM. No questions asked; just a job done right every time.”
