Tire Talk

Order Reprints

by Hunter HowardTire_tread

When you notice your customers’ tire tread wearing thin offer them some helpful information about why it’s a good idea to get them changed sooner rather than later.

The tread on a tire is used for more than just grip on the road. The depth of your tread determines how fast your tires will vacate water to keep in constant contact with the road. Research shows, when your customers are out on the prowl looking for tires, their primary considerations are price, availability and treadwear. Prices can be easy to find, but the others have been harder to measure, until now.

Consumer Reports show almost half of the 47 all-season and performance all-season tires could last at least 65,000 miles, some reaching up to 85,000, but here’s the twist — tires with the longest life don’t always cost the most.

When offering your customers advice, recommend they stay with the size and speed rating of their car’s original tires. Next, look at the treadwear grade of the tire. A grade of 300 means the tire will wear three times as well as a tire with a grade of 100. These grades are given to the tires by the manufacturer, not a third party, so watch out!

My father used to say to me, “Invest wisely in the things that separate you from the ground.” Among mattresses and shoes lies tires. So help your customers choose wisely so they can drive safe!

Related Articles

Savannah Tire Sold to Fast Lube Chain

Around the Industry: Michelin Opens World's First Manufacturing Plant to Build Revolutionary Airless Radial Tire

Auto Data Partners With CIMS Inc. To Blend POS Software And Tire Registration

You must login or register in order to post a comment.