Jiffy Lube International Inc., a wholly owned, indirect subsidiary of Shell Oil Co., raised more than $1 million during the fourth annual MUSCLE UP! Campaign for the Muscular Dystrophy Association (MDA) to help kids and adults with muscular dystrophy, ALS and related muscle-debilitating diseases.
From Aug. 1 through Sept. 7, drivers were invited to make a $3 donation to MDA at their local Jiffy Lube service center. In return, donors received a MUSCLE UP! savings book containing more than $100 in savings from Jiffy Lube as well as coupons from national retailers such as Brookstone, Famous Footwear, Aeropostale and Buca di Beppo.
Throughout the five-week fundraiser, many franchisees raised local awareness and support through MUSCLE UP! kick-off events and customer appreciation days, with MDA families in attendance. Additionally, both local service center employees and Jiffy Lube International staff members attended several barrier-free MDA summer camps, where they spent time with campers and learned about the important cause they are supporting, according to the MDA.
Jiffy Lube International President Steven Ledbetter visited an MDA summer camp in Wisconsin and treated campers to a day of fishing, arts and crafts and other activities.
Since 2012, Jiffy Lube has raised more than $4.5 million nationally for MDA through the MUSCLE UP! program.
This article originally appeared on Tire Business.
