Purolator launched a national mail-in rebate program across the United States to help automotive retailers and installers drive additional sales in the engine air and cabin air filter categories. The promotion will run through August 31st for all Purolator air and cabin air filters.
Customers at participating automotive retail stores will qualify for a $5 rebate on the purchase of any two Purolator air or cabin air filters, while customers at participating repair shops will qualify for a $5 mail-in rebate on the installation of any single Purolator air or cabin air filter.
Cabin air filters are the fastest growing segment in the filtration category, and more than 80 percent of vehicles on the road today are equipped with them. While there continues to be excellent growth within the category, cabin air filter replacement is still one of the most underperformed maintenance items on a vehicle.
“We received tremendous feedback from retailers and installers the past two years we’ve offered the mail-in rebate program,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “The summer promotions aim to help our customers continue their successful momentum in the air and cabin air filter categories.”
To help generate consumer interest and drive sales, Purolator is providing participating retail and repair shops with complete point-of-sale kits. The kits include informative cover letters explaining the program, rebate tear pads and in-store/in-shop promotional materials such as posters, window clings and shelf-talkers.
Products must be purchased or installed by August 31st to qualify for the savings, but customers have until September 30th to redeem the rebate. For complete information or to download the program rebate form, visit pureoil.com/rebates or contact your Purolator sales representative.
About Purolator Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-yourself consumers across North America, the Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923, Purolator is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oil technologies reinforces a renewed brand promise – “Nothing Gets By Us.™” For more information, visit www.pureoil.com.
About MANN+HUMMEL MANN+HUMMEL is a leading global expert for filtration solutions. The company group with its headquarters in Ludwigsburg, Germany, develops solutions for motor cars, industrial applications, clean air in interior spaces and the sustainable use of water. In 2016 the group achieved sales of approximately 3.5 billion euros worldwide with more than 20,000 employees at more than 80 locations. The products manufactured by the group include air cleaner systems, intake manifold systems, liquid filter systems, plastic components, filter media, cabin filters, industrial filters and membrane filters.
Further information about MANN+HUMMEL is available at www.mann-hummel.com.
