Integrated marketing campaign spotlights Firestone Complete Auto Care technicians' passion for trusted serviceBridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, Inc., is launching its new marketing campaign with a series of advertisements starring employees of its Firestone Complete Auto Care retail tire and automotive service locations. The new campaign, which includes television, radio and digital commercials, features 13 actual technicians sharing their expertise and passion for providing trusted tire and automotive care.
The new campaign will launch today with :15 and :30 second broadcast spots as part of an integrated initiative that includes digital and radio advertising, in-store signage and recruitment materials.
About Bridgestone Retail Operations Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tennessee, and operates the largest network of company-owned automotive service centers across the United States – including Firestone Complete Auto Care, Tiers Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.
About Bridgestone Americas, Inc. Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.