Fleetmatics, a global provider of mobile workforce solutions for service-based businesses delivered as software-as-a-service (SaaS), will be running a promotion with Meineke. The new program will leverage Fleetmatics’ Service Alert feature — a maintenance reminder — to present a local Meineke offer to nearby Fleetmatics customers.
“For more than 40 years, Meineke has been committed to keeping every vehicle safe. Our partnership with Fleetmatics extends our commitment to the security of all vehicles beyond personal and leisure, into those who depend on their vehicles for business,” said Danny Rivera, president of Meineke Car Care Centers. “By partnering with a like-minded and innovative company like Fleetmatics, we’re able to ensure today’s business driver has access to convenient, affordable vehicle care and repair when they need it most.”
The Fleetmatics SaaS platform keeps track of mileage and maintenance schedules of each service vehicle that is tracked by customers who use the solution. When service is due on a vehicle, the SaaS platform generates a service alert that is delivered to the fleet manager within the Fleetmatics solution, or by email. Alerts will trigger a Meineke offer for a free service that can be redeemed at the local Meineke shop.
The new program will be initially introduced in a three-state area — Pennsylvania, New Jersey and New York. It will be offered specifically to Fleetmatics’ customers who operate 25 vehicles or less and are located within 10 miles of a Meineke shop.