Take a Step Towards Reaching New Customers
by Lauren Henderson Taking the steps to broaden your business and reach new customers is a little scary but mostly exciting. When you've spent significant time (We're talking 50 plus years) in any industry it's guaranteed you'll see the best and the worst, the highs and the lows. If you do a good job you'll become a voice for the industry, an icon of sorts. But maintaining a leadership position means that you must constantly evaluate what you can do to keep your business relevant. That is what the brands Bar's Leaks and Rislone have recently done by launching new