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The NOLN Podcast

Midas Celebrates Seven Decades and Surges Forward (with Paul Elliott, Group VP of Franchise Marketing)

Paul Elliott, group vice president of franchise marketing for Midas, joins the NOLN Podcast to discuss the company’s recent 70th anniversary celebration, as well as the company’s emphasis on innovation, customer service, and a collaborative company culture.
May 14, 2026
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Paul Elliott, group vice president of franchise marketing for Midas, joins the NOLN Podcast to discuss the company’s recent 70th anniversary celebration, as well as the company’s emphasis on innovation, customer service, using AI as a support tool rather than a replacement for employees, and strong franchisee partnerships. Elliott also dives into Midas’ new marketing campaign featuring actor William Zabka, franchise support, and perfecting the customer experience while maintaining a collaborative company culture.

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About the Author

Tom Valentino
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Tom Valentino

Editor

Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.

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