Consistent customers are good for business. In the quick lube space, fleets can fit that bill. But acquiring fleets requires a different approach than the average customer, and it's important to have a strategy that works well for your shop.
In this episode, Howard Koffman joins the show to weigh in. Koffman is the business development manager for fleets at Stonebriar Auto Services, which is a Jiffy Lube franchise.
NOLN previously interviewed Koffman, along with several other industry experts, for a story in the May 2023 issue of the magazine. Click to read "The Fleet Formula".