Consistent customers are good for business. In the quick lube space, fleets can fit that bill. But acquiring fleets requires a different approach than the average customer, and it's important to have a strategy that works well for your shop.
In this episode, Howard Koffman joins the show to weigh in. Koffman is the business development manager for fleets at Stonebriar Auto Services, which is a Jiffy Lube franchise.
NOLN previously interviewed Koffman, along with several other industry experts, for a story in the May 2023 issue of the magazine. Click to read "The Fleet Formula".
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Hanna Bubser is the editor of National Oil and Lube News and has been writing about the automotive aftermarket since 2022. She has a bachelor's degree in English from Hamline University in St. Paul, Minnesota. As a teenager, she drove a green 1996 Jeep Cherokee that was previously used as a forest service vehicle. Currently, she drives a 2019 Subaru Impreza. She's an avid bumper sticker collector and loves adorning her vehicle with brightly-colored conversation starters.
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