Podcast: Moving Your Marketing Forward (with Gregg Rainville of Steer CRM)
Steer CRM Senior VP Gregg Rainville recommends KPIs to watch and shares the questions shop owners should be asking when looking for a CRM vendor to make their marketing soar.
How do you know when it’s time to rethink the marketing strategy for your quick lube shop? To help answer that question, Gregg Rainville, SVP of Steer CRM, joins the NOLN Podcast to share some best practices for evaluating your marketing plan.
Rainville lists some key performance indicators (KPIs) to monitor, as well as some of the common marketing mistakes that he sees from quick lube shop operators. He also tells us how a good CRM can tie together multiple marketing tactics into one cohesive strategy, and offers up some questions to ask when choosing a CRM vendor.
Lastly, Rainville shares some marketing trends for shop owners to watch in 2025.
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Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
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