Podcast | Progressing with PAMA, Connecting with Customers (with Jason Lyon)
Jason Lyon, recently announced as association president for PAMA's 2026-2027 term, discusses growing its membership and building connections with customers.
Jason Lyon, chief operations officer for Benny’s Car Wash, recently was announced as the association president for the Preventative Automotive Maintenance Association’s 2026-27 term. This week, he took time to speak with us about his goals for PAMA, from better understanding the association’s membership to growing its education and training initiatives.
Lyon also discusses how Benny’s is relying on community engagement and personal interactions to grow its customer base and overcome the challenge of guests going longer between service visits.
Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
