Podcast | Feature Read: 2025 NOLN Operator of the Year: Brian Morrison
As a skilled leader who is known for lifting up those around him, Brian Morrison has thrived as the operator of 19 quick lube facilities. Once an executive in the food service industry, Morrison now oversees a burgeoning network of franchise locations for FullSpeed Automotive’s SpeeDee Oil Change & Automotive Service and Grease Monkey brands. A skilled business leader, a charitable boss, and a proud family man, Morrison is the NOLN Operator of the Year for 2025.
This article originally appeared on NOLN.net on Sept. 2, 2025.
Read by Brittany Duncan
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Do you know a quick lube operator who excels in all aspects of shop ownership—from business performance to staff leadership to community involvement? Nominate them for the 2026 NOLN Operator of the Year Award.
>> Click here to submit a nomination today
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About the Author
Tom Valentino
Editor
Tom Valentino is the editor of National Oil and Lube News. A graduate of Ohio University, he has more than two decades of experience in newspapers, public relations and trade magazines, covering everything from high school sports to behavioral health care. Tom’s first vehicle was a 1990 Mazda 626, which he used to deliver pizzas in the summer after graduating high school. Today, he drives a 2019 Jeep Compass, which usually has a trunk full of his daughter’s sports gear. In his spare time, Tom is an avid Cleveland sports fan and a volunteer youth sports coach.
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