Where Do Gross Sales Go?

As goes the quote from the 1996 film “Jerry Maguire,” “Show me the money!”

Nov. 15, 2024

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Sales are important to track. A well-rounded shop owner knows not only how their gross sales break down, also but how those gross sales are used.

According to results from the 2024 NOLN Operator Survey, 27% of respondents put their percentage of gross annual sales dedicated to quick maintenance services at 90%-100%. In terms of gross sales use, 30% of respondents report the cost of goods as a top category.

Gross Sales Breakdown

What percentage of your gross annual sales are comprised solely of quick maintenance services (45 minutes or less)?

25%: Less than 50%
14%: 50-60%
6%: 60-70%
11%: 70-80%
17%: 80-90%
27%: 90-100%

Gross Sales Use

Payroll: 27%
Lease/Mortgage: 9%
Cost of Goods: 30%
Operations: 16%
Net profit: 18%

About the Author

Hanna Bubser

Editor

Hanna Bubser is the editor of National Oil and Lube News and has been writing about the automotive aftermarket since 2022. She has a bachelor's degree in English from Hamline University in St. Paul, Minnesota. As a teenager, she drove a green 1996 Jeep Cherokee that was previously used as a forest service vehicle. Currently, she drives a 2019 Subaru Impreza. She's an avid bumper sticker collector and loves adorning her vehicle with brightly-colored conversation starters.