Where Do Gross Sales Go?  

As goes the quote from the 1996 film “Jerry Maguire,” “Show me the money!”  

Sales are important to track. A well-rounded shop owner knows not only how their gross sales break down, also but how those gross sales are used.  

According to results from the 2024 NOLN Operator Survey, 27% of respondents put their percentage of gross annual sales dedicated to quick maintenance services at 90%-100%. In terms of gross sales use, 30% of respondents report the cost of goods as a top category.  

 

Gross Sales Breakdown  

What percentage of your gross annual sales are comprised solely of quick maintenance services (45 minutes or less)?  

  • 25%: Less than 50% 
  • 14%: 50-60% 
  • 6%: 60-70% 
  • 11%: 70-80% 
  • 17%: 80-90% 
  • 27%: 90-100% 

 

Gross Sales Use 

  • Payroll: 27% 
  • Lease/Mortgage: 9% 
  • Cost of Goods: 30% 
  • Operations: 16% 
  • Net profit: 18% 

About the Author

Hanna Bubser

Hanna Bubser

Editor

Hanna Bubser is the editor of National Oil and Lube News and has been writing about the automotive aftermarket since 2022. She has a bachelor's degree in English from Hamline University in St. Paul, Minnesota. As a teenager, she drove a green 1996 Jeep Cherokee that was previously used as a forest service vehicle. Currently, she drives a 2019 Subaru Impreza. She's an avid bumper sticker collector and loves adorning her vehicle with brightly-colored conversation starters. 

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