Where Do Gross Sales Go?  

    Nov. 15, 2024
    As goes the quote from the 1996 film “Jerry Maguire,” “Show me the money!”  
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    Sales are important to track. A well-rounded shop owner knows not only how their gross sales break down, also but how those gross sales are used.  

    According to results from the 2024 NOLN Operator Survey, 27% of respondents put their percentage of gross annual sales dedicated to quick maintenance services at 90%-100%. In terms of gross sales use, 30% of respondents report the cost of goods as a top category.  

     

    Gross Sales Breakdown  

    What percentage of your gross annual sales are comprised solely of quick maintenance services (45 minutes or less)?  

    • 25%: Less than 50% 
    • 14%: 50-60% 
    • 6%: 60-70% 
    • 11%: 70-80% 
    • 17%: 80-90% 
    • 27%: 90-100% 

     

    Gross Sales Use 

    • Payroll: 27% 
    • Lease/Mortgage: 9% 
    • Cost of Goods: 30% 
    • Operations: 16% 
    • Net profit: 18% 
    About the Author

    Hanna Bubser | Editor

    Hanna Bubser is the editor of National Oil and Lube News and has been writing about the automotive aftermarket since 2022. She has a bachelor's degree in English from Hamline University in St. Paul, Minnesota. As a teenager, she drove a green 1996 Jeep Cherokee that was previously used as a forest service vehicle. Currently, she drives a 2019 Subaru Impreza. She's an avid bumper sticker collector and loves adorning her vehicle with brightly-colored conversation starters. 

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