Work in a quick lube shop long enough, and many customers—and their vehicles—start to become familiar. In the 2025 NOLN Operator Survey, we asked respondents about the repeat guests who frequent their locations, as well as the vehicles they drive.
Nearly 96% of survey respondents said at least half of their guests are repeat customers. Moreover, those customers are hanging on to their vehicles longer, with 96% of vehicles serviced being at least 6 years old—a 10% increase from our 2024 survey.
How many of your guests are repeat customers?
- Less than 50% of customers – 4.1% of survey participants
- 50% to 75% - 51%
- More than 75% - 45.9%
What is the average age of the vehicles you service?
- 0 to 5 years – 4%
- 6 to 10 years – 73.3%
- 11 to 15 years – 21.3%
- 16 years or older – 1.3%
>> For more fresh insights, visit NOLN.net in July to download the 2025 NOLN Operator Survey.
