TBC Brands Appoints Clif Armstrong to Director of Commercial Sales

Aug. 10, 2022

Armstrong brings nearly 30 years of experience in strategic development for the commercial tire industry to this role. 

Aug. 10, 2022—TBC Brands has appointed Clif Armstrong to Director of Commercial Sales.

According to a press release, Armstrong's role will focus on developing growth efforts for commercial businesses.

“Through his vast knowledge in the commercial tire and retreading industry in addition to his extensive customer-centric sales and management experience, I am confident that Clif will lead the TBC Brands commercial team into our next phase of growth,” said Geoff Doster, President and COO of TBC Brands and TBC International in the press release. 

Armstrong has had a nearly 30 year career in leading strategic development for the commercial tire business. Some of his past roles have included: Continental Tire's Director of Commercial Tire Marketing in the Americas, President of Pirelli Industrial Tire North America, and President and CEO of Marangoni Tread North America. 

Additionally, he was on the Board of Directors for Systeme De Rechapage RTS and Marangoni Tread North America from 2019 to 2021.

TBC Brands LLC is one of North America's largest distributors of proprietary brand tires.

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