Valvoline Canada Sponsors Honda Indy Toronto in Multi-Year Agreement

June 6, 2022

The brand activation for this sponsorship will start at Exhibition Place near Lake Ontario from July 15 to July 17, 2022.

June 6, 2022—Valvoline Inc. has announced a multi-year sponsorship agreement between Valvoline Canada and Honda Indy Toronto.

According to a press release, the 2022 event will take place July 15 to July 17 at Exhibition Place near Lake Ontario. 

Through this agreement Valvoline branding will be displayed around the race venue. There will also be a chance for attendees to engage with Valvoline in Thunder Alley as a component of a large-scale interactive brand activation. 

"Valvoline's heritage in motorsports — across all types of racing — is known around the world," said Mark Coxhead, president and general manager of Valvoline Canada in the press release. "We are thrilled to announce our partnership with Honda Indy Toronto, and we are excited to showcase Valvoline to customers and consumers alike during the three days of racing this summer."