Old World Industries Appoints New CEO

April 16, 2021

The new CEO has experience at multiple major automotive brands.

April 16, 2021—Old World Industries, maker of  PEAK and BlueDEF products, appointed an experienced industry executive to become CEO.

Greg Noethlich will be the company's fifth CEO, according to a press release. He was previously an executive at FRAM, Prestone Products and Champion Laboratories.

"We're thrilled to have Greg join the team as we continue to build our brands and products to effectively serve our consumers and customers," said Old World Industries co-founder and chairman Tom Hurvis in the release.