March 7, 2023–LIQUI MOLY has elected Sina Ataei as their new head of international media relations, succeeding the late Peter Szarafinski, according to a press release.
Ataei is a 34-year-old with Iranian roots who studied journalism in Berlin, Germany. He has served as the company’s content strategy lead for the past six years, overseeing the “strategic orientation of all online activities.”
His predecessor, Peter Szarafinski, previously served as head of international media for 13 years before an unexpected death last year.
“The reason for this replacement is a sad one,” Head of public relations and communications Marco Esser said. “I can hardly imagine a better and more worthy successor as media representative of our company. Sina Ataei enjoys a high reputation in the company, knows us and our products and has a very high level of expertise in international media work.”
In Ataei’s new position, he will be the “point of contact” for journalists located outside of LIQUI MOLY’s home country of Germany.
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