Valvoline Global Operations has announced that its fifth Mechanics Month campaign will be launching next month in a recent press release.
The initiative is intended to express appreciation for technicians across the globe. Since the campaign’s first year in 2020, the number of countries participating has expanded from 15 to more than 62.
With this year’s theme being “Mechanics Make the World Better,” the company will utilize advertising and social media to highlight the work of technicians in independent workshops, dealerships, and car modifiers from across the world. Additionally, scholarships and apprenticeships will be awarded throughout March in certain regions.
As the official lubricant partner of the Aston Martin Aramco Formula One Team, Valvoline will collaborate with AMF1 to create content showcasing the work technicians do on Grand Prix practice tracks across the world.
“Valvoline Global is excited to celebrate our fifth Mechanics Month, where we honor mechanics worldwide,” said Laura Wright, Director of Global Brand Equity. “Our trusted mechanics play a pivotal role in our journeys. They ensure our travels aren't limited to just getting from one place to another; rather they open us up to exploring boundless horizons and creating memorable adventures far and wide.”
