Big O Tires recently hosted its annual convention and trade show in New Orleans, hosting over 600 franchisees, vendors, and corporate team members, according to a recent press release.
This theme of this year’s event, “Building for Success,” featured business growth and customer experience expert Jay Baer as a keynote speaker, a town hall panel of senior leaders from TBC Corporation, and breakout sessions on dealer resources and other industry topics.
Approximately 50 vendors had interactive booths, demonstrations, and more on display as part of the event’s trade show. Convention attendees also helped assemble 500 drawstring backpacks with school supplies and 175 toiletry bags that will go to students and teachers at Martin Behrman Charter School Academy of Creative Arts and Sciences.
A casino night was also held at the event, where attendees placed bids for prizes including a 2023 Ford Bronco, and helped raise $120,000 to benefit the Big O Tires Scholarship Fund.
Several award winners were recognized at the conference. The Standing “O” Awards, which commemorates individuals who have shown dedication through serving on committees or helping fellow franchisees and team members, had six recipients this year:
- Matt Story, a multi-store franchisee in Colorado and chairman of the brand’s marketing advisory committee
- Jose Perez, a multi-store franchisee in Southern California
- Jason Kassing, executive vice president and partner at MāHK Advertising
- Rhonda Beaty, a customer support center manager for TBC Corporation
- Jeremiah Alton, General Manager for Central Arizona Auto Group
- Mike Sharpe, a franchise business consultant for Big O Tires
Steve and Cody Gray were named Franchisees of the Year in the multi-store owner category, and Josh and Melissa Cherry were named the winners of the single-store owner category.
The Point of Light Award, which recognizes an individual that has left a positive impact on the organization, was given to Kent Coleman. Inducted into the Hall of Fame was Scott Koldenhoven, who owned or co-owned over 20 Big O stores during his career of over 40 years.
