ASE Invites Shops to Recognize Auto Service Professionals Month

The National Institute for Automotive Service Excellence (ASE) will be providing free promotional material for businesses to celebrate Auto Service Professionals Month (ASPM), according to a press release.

With June being designated as ASPM, ASE has released free materials for shops and organizations to use to recognize the occasion. Through a section for ASPM within ASE's online tool kit, businesses may access logos, email and press release templates, social media and infographics, posters, handouts and other digital assets, at no cost.

ASE President and CEO Dave Johnson noted that ASPM is an opportunity for the industry to let talented, hardworking technicians currently working in the field know that they are valued.

“Some ways to do this are to highlight each employee in your advertising or social media outreach, which we have the tools to help you do that,” said Johnson. “Our goal with Automotive Service Professionals Month is to bring recognition and awareness to these outstanding individuals.”