Valvoline Holds 30th-Annual ‘Oilympics’ Quick Lube Competition in Lexington, Kentucky
Valvoline recently held its 30th annual Oilympics competition in the brand’s hometown of Lexington, Kentucky, where 117 technicians from across North America gathered to put their quick lube skills to the test.
The competition was first launched for Valvoline Instant Oil Change locations in the U.S., but has since expanded its reach to all of North America to include the Great Canadian Oil Change brand, according to a press release.
Participants are judged based on how well they perform Valvoline’s proprietary multi-step service process, called SuperPro, which begins the moment a customer pulls into the shop and finishes with waving them goodbye.
“The process is always evolving, it’s not static,” Chris Pence, a competing technician, told LEX 18. “If you’re static, you’re going to fall to the wayside.”
Teams compete locally, with the winners continuing to the international Oilympics. This year, 117 technicians comprised 39 different regional teams at the competition on June 11, with some even being treated to a tour of Valvoline’s headquarters.
Taking the podium as the U.S. gold medal winner was the Mountain East team, based locally in Lexington. The gold medal for the Great Canadian Oil Change brand went to the Great Frozen North team, based out of East Gwillimbury, Ontario. In addition to the title, both teams received a trophy and an award from Valvoline.
“When we see this event growing, it’s really a symbol of the growth we have had as a company,” reflected Valvoline Inc. President and CEO Lori Flees to LEX 18.
