Auto Care Association Names 2025 Marketing and Communications Award Winners
The Auto Care Association announced the winners of the 2025 Auto Care Marketing and Communications Awards at the recent Auto Care Connect event in Phoenix, Arizona, according to a press release.
The awards recognize companies and agencies that run outstanding advertising, marketing and public relations campaigns in the automotive aftermarket throughout the past year. Winners were recognized during an award ceremony that took place in front of nearly 1,000 attendees.
Several names in the auto maintenance industry were recognized. Valvoline Global Operations earned several titles in the Business-to-Consumer category, including Best 360 Degree Marketing Campaign, Best Digital Ad Campaign, and Best Mass Media.
Wix Filters was awarded Best Co-op Advertising and Best Repair Facility/Store Customer Promotion, both alongside Gelia. Highline Warren was also awarded with Best Merchandising.
The Business to Business Award category saw LIQUI MOLY USA Inc. awarded Best Social Media Campaign, alongside SocialPALS.
Other winners are as follows:
2025 Business to Business Award winners
Best 360 Degree Marketing Campaign: CRC and BOLTGROUP
I-CAR
Best App for a Mobile Device: Sensata Technologies
Best Campaign Embracing Diversity, Equity, and Inclusion: I-CAR
Best Digital Content- Article/Blog/Newsletter/eMagazine: Mevotech
Best Logo Design: Sensata Technologies
Best Packaging: Sensata Technologies
Best Promotional Goods, Gear, Marketing and Collateral: ABA Automotive
Best Trade Show Booth: I-CAR
Best Training Communications: I-CAR
Best Use of Online Video: Sensata Technologies
Best Website Design: NAPA Auto Care
2025 Business-to-Consumer Award winners
Best Campaign Embracing Diversity, Equity and Inclusion: I-CAR
Best Consumer/Community Event: SYLVANIA OFF ROAD and Fitzco
Best Direct Mail Piece, Brochure, Booklet, Handout: Gabriel Ride Control
Best Media Outreach to Female Audience: Purolator Filters and Gelia
Best Media Outreach to Non-English-Speaking Audiences: Gabriel Ride Control
Best Social Media Campaign: Purolator Filters and Gelia
Best Use of Influencer Marketing: Purolator Filters and Gelia
Best Use of Online Video: Robert Bosch and Swagger
Best Website Design: I-CAR
