Take 5 Oil Change Launching Promotional Campaign for ‘F1 The Movie’
Take 5 Oil Change has partnered with Apple Original Films to promote its upcoming film, “F1 The Movie,” according to a press release.
With the film set to release in theaters on June 27, 2025, Take 5 will be launching a multi-faceted promotional campaign to promote it, featuring exclusive sweepstakes, marketing initiatives, and digital content.
From June 16-July 5, customers can enter a sweepstake to win a VIP experience for two to the United States Grand Prix in Austin, Texas. The grand prize winner will also receive an APXGP premium racing spirit jacket and mini BELL racing helmet, spotlighting the fictional race team APXGP featured in the film.
A variety of prizes will also be offered to second and third place winners, including APXGP merchandise and Fandango movie tickets.
Additionally, Take 5 will have in-store displays and special promotions tied to the film's release. These promotions include a co-branded air freshener giveaway with a discount QR code for $20 off a future oil change service.
The partnership was secured with the help of Take 5’s media agency of record, dentsu X, with Dagger being the creative agency handling the creative execution.
“Professional racing is all about speed, precision, and top-tier performance—qualities that align perfectly with Take 5 Oil Change,” said Mo Khalid, executive vice president and group president of maintenance at Take 5 Oil Change. “It's an honor for us to collaborate with Warner Bros. Pictures and Apple Original Films to bring the thrill of the upcoming film F1 The Movie to life for our customers through unique activations and promotions.”
