NAPA and Dickies Launch Free TradeWear Collection for Automotive Technicians

NAPA has launched a free merch collection in partnership with Dickies targeted to Gen-Z technicians, as shared in a press release.

The initiative, called TradeWear, was designed in collaboration with illustrator and designer Stephen Bliss. 

With Bliss’ work in video game artwork, the designs are inspired by automotive and racing games, which NAPA found was one of the biggest influences for the current generation of trade school students.

The free collection is now available online while supplies last.