Premium Guard Inc. Unveils New Products and Rebranding at AAPEX 2025

New products, including a cabin filter air quality measuring system, and the debut of refreshed brand identity are on Premium Guard's agenda this week at AAPEX.

Premium Guard Inc. is showcasing its latest products, partnerships, and official rebranding of its Premium Guard product line at the 2025 Automotive Aftermarket Products Expo this week in Las Vegas.

As shared in a recent press release, PGI can be found at Booth A4061. Attendees will see the company's newest technologies, product introductions, and the new Premium Guard brand.

AAPEX 2025 marks the official debut of the new Premium Guard Filters line, in addition to the introduction of PGI’s Vehicle Interior Air Quality: a non-invasive diagnostic tool for cabin air filters and 2025 Motor Top 20 Award winner. PGI said in a news release the ViAQ was developed to measure in-vehicle air quality, evaluating filter effectiveness and remaining life to provide actionable insights for technicians and consumers.

“AAPEX is the premier stage for the aftermarket, and we're excited to showcase the innovations and partnerships shaping the next chapter of Premium Guard,” Anan Bishara, CEO and founder of Premium Guard Inc., said in a statement. “From our refreshed brand identity to the launch of ViAQ, we are reaffirming PGI's commitment to continuous innovation in the aftermarket and to offering complete private-label solutions that put our customers ahead.”

 

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