Premium Guard Inc. Names New Senior VP of Sales and Business Development
Premium Guard Inc. has announced Darren Phillips as its newest senior vice president of sales & business development in a press release.
Phillips brings nearly 30 years of experience in global commercial leadership, with a track record of driving revenue growth, building high-performing teams, and delivering strategic results across OEM/OES, retail, aftermarket, and fleet channels.
Prior to joining PGI, Phillips served as global vice president of sales at First Brands Group, where he led global commercial operations spanning OEM, retail, and aftermarket channels. During his tenure, he led CRM adoption and sales performance tracking systems, value analysis and engineering initiatives, and integration efforts following major acquisitions. He was also responsible for developing go-to-market strategies and commercial programs for top OEM partners including GM, Ford, Toyota, Stellantis, and Volkswagen Group.
“Darren's depth of experience across automotive channels, combined with his leadership in building scalable sales infrastructures, makes him an invaluable addition to our organization,” said Anan Bishara, founder & CEO of Premium Guard Inc. “His forward-thinking vision and customer-centric approach will strengthen our market position and accelerate PGI's strategic growth initiatives both in the U.S. and globally.”
In his new role, Phillips will lead PGI's sales strategy and market expansion efforts across North America and international markets, guiding the company's next phase of growth and handling relationships with OEMs, strategic partners, retailers, and distribution networks.
“I am excited to join PGI at such a pivotal time in its growth trajectory,” said Phillips. “PGI's commitment to innovation, agility, and customer value aligns perfectly with my own leadership philosophy. I look forward to working alongside the team to strengthen existing partnerships, unlock new market opportunities, and elevate PGI's leadership across all channels.”