Valvoline Raises $1.8 Million for Children's Miracle Network Hospitals

Valvoline Inc. this week announced that the company and participating Valvoline Instant Oil Change and Great Canadian Oil Change service centers raised more than $1.8 million to benefit Children’s Miracle Network Hospitals, a nearly 40% year-over-year increase for the program.

Funds were raised through guest donations at time of service, corporate-led efforts, and contributions from VIOC partners.

Valvoline has supported Children’s Miracle Network Hospitals since 2009. Funds raised have supported critical pediatric care, life-saving equipment, and essential services for children and families at member hospitals. The company has contributed more than $10 million during its 16 years of support.

“This milestone reflects the generosity of our guests and the dedication of our team members and franchisees,” said Lori Flees, president and CEO of Valvoline Inc., said in a news release. “For 16 years, our partnership with Children’s Miracle Network Hospitals has allowed us to support families when they need it most, and we’re proud to see our collective impact continue to grow.”

Valvoline Launches ‘Instant Transfer Portal’ Marketing Campaign

Valvoline also launched a new marketing campaign this week, inviting drivers to “transfer” from their current oil change provider and receive an instant oil change offer. Valvoline said in a news release that its Instant Transfer Portal is open to drivers currently visiting other providers and those returning to VIOC through the end of January.

The “Instant Transfer Portal” is a play on the transfer portal in college sports, through which athletes switch schools, reimaging the portal for everyday vehicle maintenance. Ohio State University football players Carnell Tate and Luke Montgomery have been tapped to serve as spokespeople and will promote the campaign on social media and other platforms.

The Instant Transfer Portal campaign was developed in partnership with Betty, a Quad agency, and is part of a broader shift the company is making in its marketing strategy, leaning into modern, culturally relevant themes and real-world trends.