FullSpeed Automotive Launching Guest Experience Specialist Course for Employees

FullSpeed Automotive is revamping its 2026 training program with the launch of the Guest Experience Specialist course, as announced in a recent press release.

The GES course features a curriculum designed to teach teams how to interact with customers effectively. Training covers everything from presenting performance guarantees and bounceback offers to conducting one-minute exit interviews and reinforcing customer retention strategies.

The program is open to franchise owners, managers, and technicians, with courses designed to be accessible across multiple markets. The GES program will officially launch in Denver on March 2, 2026, beginning with select franchisees, followed by expansion into key growth markets, including Texas and California, as the rollout continues nationwide across flagship brands like Grease Monkey and SpeeDee Oil Change & Auto Service.

Following completion of the training, success will be measured through KPIs such as ticket averages, review scores, customer retention, and service times. FullSpeed has reported measurable improvements in both customer satisfaction and employee retention from early indicators in its pilot programs.

“Just as our services and leadership continue to evolve, so does the way we engage with our customers,” said Jason Johnsey, director of training & development at FullSpeed Automotive. “Our goal is to create a true ‘WOW’ factor at every visit. While our teams consistently deliver quality automotive service, we recognize that today’s customers evaluate the entire experience. We’ve identified proven practices in our corporate locations and are now equipping franchisees with the tools to replicate that success in their own markets.”

“Customer expectations have changed, and service alone is no longer the differentiator it once was,” said Brian Maciak, CEO of FullSpeed Automotive. “In a competitive marketplace, brands must deliver a seamless, transparent and engaging experience at every touchpoint. That means clearly communicating the ‘why’ behind our recommendations and setting expectations upfront. We believe the future of the automotive aftermarket will be defined by guest experience, and FullSpeed is committed to leading that evolution.”