LIQUI MOLY USA is hosting an event with the theme of 1980s motorsports at this year’s AAPEX and SEMA shows in Las Vegas, as shared in a press release.

LIQUI MOLY USA will introduce its newest commercial segment at iFLEX: a program designed to help quick lube businesses grow through tailored solutions, valuable resources, and dedicated support.

At AAPEX, visitors will also see a new booth design from LIQUI MOLY that aims for a modern corporate identity, alongside a motorsport-inspired theme.

A major highlight will be Rayteam Automotive’s 1986 Audi Quattro S1 E2, bringing the spirit of legendary 1980s rally racing to the show floor. As a long-standing LIQUI MOLY shop partner, Rayteam Automotive also receives support from the brand for its racing activities, including hill climb events such as the Pikes Peak International Hill Climb. 

Visitors can explore LIQUI MOLY’s extensive product portfolio including oils, additives, greases, pastes, and connect directly with the company’s automotive experts.

At SEMA, LIQUI MOLY will take the 1980s theme even further with two German vehicles reimagined with modern performance upgrades. A BMW E21 featuring a K-Series engine swap and Group 5-inspired bodywork will share the spotlight with a Mercedes-Benz 190E equipped with an LS engine swap and EVO 2-inspired styling.

Beyond the vehicles, SEMA visitors can look forward to an exciting lineup of engaging booth activations and special appearances. Motorsport personality Sally McNulty, professional Formula Drift driver Matt Field, and automotive expert Charles Sanville, known as the Humble Mechanic, are among the familiar faces expected to connect with fans at the booth. Interactive activities, limited-edition collectibles, and special promotions will also be offered.

The company will be located at AAPEX in the Venetian Expo and Caesars Forum, Level 2, booth #V3850, as well as at the PAMA Pavilion, iFLEX booth #V4345, for the LIQUI MOLY quick lube debut. At the SEMA Show, you can find LIQUI MOLY at the Las Vegas Convention Center, Central Hall, booth #23961.

“Motorsports have always been part of LIQUI MOLY’s DNA, and this year we’re bringing that heritage to life in a way that connects the past with the present,” said Eva Tran, vice president of marketing at LIQUI MOLY USA. “From iconic 1980s race cars to modern performance builds, AAPEX and SEMA give us the perfect opportunity to showcase our passion for innovation, connect with the automotive community and demonstrate how LIQUI MOLY continues to protect performance across generations.”