April 3, 2020—When a culture movement occurs like the COVID-19 pandemic, it is important for brands to address the issue with a sense of tact, mindful marketing and empathy, according to a new report from Inc.
The report suggests that the first step for a brand to consider is what is currently running or in the pipeline, including pre-scheduled content that is set to launch soon. During this audit, consider the following:
- Determine what to pause right now
- Consider what to pivot or prioritize
Further, business owners should take a closer look at visuals as well to make sure they don't include crowds or promote touching. And finally, businesses should not try to capitalize on the crisis, according to the report.