This Week in Business Strategies

Oct. 4, 2021

This week's roundup discusses how to engage customers, making your employees your brand and implementing a four-day workweek. 

Oct. 4, 2021—To better assist shop owners with their business-building tactics National Oil and Lube News has compiled a short list of essential leadership material from some of its favorite sources. Here's a look at a few must-read articles from the past week.

4 Customer Engagement Trends That Will Make Your Customers Love YouInc. 

Keeping your customers engaged is a key way to keep them loyal.

Why you should let your employees be influencersEntrepreneur

This is the concept behind the so-called employee advocacy: when a brand promotes itself through its employees on social media.

A Guide to Implementing the 4-Day WorkweekHarvard Business Review  

Working less can reduce employees’ stress — without sacrificing productivity.