Midas Promotes for New Vice President

July 13, 2019

Will Helton will go from division vice president to vice president and general manager.

June 13, 2019—Midas announced a change in leadership with the promotion of Will Helton, most recently Division Vice President of the Central US and Canada Regions, to Vice President & General Manager of Midas, according to a press release.

Since joining Midas two years ago from Bridgestone, he has played an integral role in many of the Midas initiatives that have propelled the brand to the next level. 

“Over the last two years, we have seen the value that Will brings to the organization and we are excited to work alongside of him, our leadership team and our franchisees to take Midas to the next level,” said Brant Wilson, President & COO of Franchise Operations for TBC Corporation, parent company of Midas, in the press release. “His operational expertise, leadership experience and knowledge of the industry has been and will continue to be beneficial to our organization.”

Prior to joining Midas, Helton held positions of increasing responsibility, last as Region Manager, over the course of 16 years with Bridgestone.