June 11, 2019—Full Throttle Products today announced it has signed MOTOR TREND TV host Cristy Lee as its brand ambassador to the nation’s instant oil change marketplace, according to a press release.
Full Throttle enlisted her to help promote Full Throttle’s products and training initiatives for quick lube operators and their professional installer-technicians.
“We are excited to welcome Cristy Lee to the ITW Professional Automotive Products family,” said Joe Farr, Distributor Channel Sales Manager for ITW Professional Automotive Products, in the release. “Her enthusiasm for motorsports, for cars and restoring their performance exemplifies all the attributes that our brand stands for today. She’s the ideal representative to our customers.”
In her new role, Cristy will help spread the word on Full Throttle’s Tech U Training and Rewards programs for quick lube service technicians, which includes courses covering fuel systems, oil systems, transmissions, cooling systems, power steering systems and wiper blades. Techs can go online from a PC or mobile device.
“I’m proud to be an ambassador for a company that helps techs become more confident in educating the consumer," Lee said in the release. "Growing up, I got to know a lot about cars. But not everybody has that opportunity in the auto service industry. Now, they can use their training to properly recommend the best services to their customers.”
Image: Full Throttle