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Victory Lane Plans for 100 Locations by 2025

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March 5, 2020—Victory Lane Quick Lube plans to ramp up their quick lube operation by 2025, according to Jim Harrington, executive vice president of Victory.

Back in January, the quick lube chain opened up a new location in Payson, Ariz., at a former Jiffy Lube location, it was the first franchise location in Arizona. Along with Arizona's first, Victory opened up its first-ever location in Kentucky back in June 2018. With these additions, Victory Lane operates 33 locations (37 if you include four locations under development, two in Michigan and two in Texas) in Michigan, Kentucky, Texas, North Carolina, and Virginia, with corporate stores located in Detroit.

Now, Harrington says the company is looking to focus its expansion efforts on the Midwest and Mid-Atlantic, staying away from the far West. Now that they are in Payson, however, they may look into the Phoenix area as well, but he says their focus is on these two segments of the U.S. because they feel they can reach support from relatively quickly, and it's an easy reach from its current locations, versus the company dealing with cross-country flights to get to an out-of-reach location.

Harrington says the company is targeting to be at 100 locations in the next five years.

For another perspective, find out how much it work it really takes to franchise a quick lube operation in this episode of The NOLN Podcast.

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