Victory Lane Renews NASCAR Partnership
Feb. 18, 2021—Rick Ware Racing and driver Garrett Smithley have announced the return of Victory Lane Quick Oil change to its team for select NASCAR Cup Series (NCS) events throughout the 2021 season, according to a press release.
The partnership will begin at this weekend’s NCS event at the Daytona International Speedway Road Course on Sunday, February 21.
“NASCAR sponsorship is a natural fit for Victory Lane,” Victory Lane Quick Oil Change CEO Justin Cialella said in a statement. “We have seen success in both brand recognition and franchise sales since our first race in NASCAR. This will be our fourth season with Garrett (Smithley) and we couldn’t ask for a better brand ambassador. He understands our brand and believes in it. We’re excited and honored to have many of our great partners believe in this program as much as we do and are looking forward to a great season.”
The Victory Lane franchise is licensed nationwide and currently operates 42 franchise locations in eight states. As of 2020, Victory Lane is the 17th-largest U.S. franchise quick lube.