Valvoline Announces Mechanics' Month
Feb. 22, 2021—Valvoline announced the upcoming multinational March launch of its second-annual Valvoline Mechanics’ Month, according to a press release.
The campaign, which will run throughout March, will honor and give special thanks to mechanics in multiple countries where Valvoline operates.
Participating countries will celebrate industry professionals through social media, giveaways, paid advertising and unique partner collaborations to heighten appreciation for mechanics.
"Throughout the COVID-19 pandemic, service centers and auto-repair shops across the globe have remained open and operational as essential services," Jamal Muashsher, Valvoline senior vice president, international, said in a statement. "It is especially important given the hardships of this past year to recognize these unsung heroes who not only keep each of us safe and on the road, but also keep other essential service workers moving to help those in need."